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Audacia came to me with an opportunity to build something completely new in the CBD space: a brand designed to speak to a younger generation that wasn't looking for another "wellness" or "self-care" CBD brand.
The challenge was to create a visual identity with a different attitude, more urban, expressive, and culturally relevant, while still building a brand that could work as a serious e-commerce business.
I took the project from zero to launch. I developed the brand's visual direction, moodboard, and art direction, then translated that identity into a complete Shopify experience. I designed the storefront, customized and built out the theme, shaped the shopping experience, and set up the site to bring the new brand to life as a functional e-commerce platform.
The result was more than a new visual identity. It was a complete brand and digital presence, built from the first visual idea to a live, ready-to-sell Shopify store, with an art direction system the team could continue to use and build on.Audacia came to me with an opportunity to build something completely new in the CBD space: a brand designed to speak to a younger generation that wasn't looking for another "wellness" or "self-care" CBD brand.
The challenge was to create a visual identity with a different attitude, more urban, expressive, and culturally relevant, while still building a brand that could work as a serious e-commerce business.
I took the project from zero to launch. I developed the brand's visual direction, moodboard, and art direction, then translated that identity into a complete Shopify experience. I designed the storefront, customized and built out the theme, shaped the shopping experience, and set up the site to bring the new brand to life as a functional e-commerce platform.
The result was more than a new visual identity. It was a complete brand and digital presence, built from the first visual idea to a live, ready-to-sell Shopify store, with an art direction system the team could continue to use and build on.
